Privacy Policy

Welcome to Suitara!

As part of our mission to help make commerce better for everyone, Suitara, a brand of Bansilal Cloth Market, Pune, India, collects and processes a lot of information. This Privacy Policy is intended to help you better understand how we collect, use and store your personal information. You being a customer that shops at our e-commerce store using our technology, a customer that has opted to use the Payment Gateways, or whether you are simply visiting this website. By using any of Suitara’s services, you are agreeing to the terms of this Privacy Policy and, as applicable, the Terms of Use.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website, and where appropriate, by other means. But continuing to use this Website or the Support Service after these changes are posted, you agree to the revised policy.

This Privacy Notice outlines Suitara’s approach to privacy to fulfil its obligations under the following privacy laws:

  1. EU General Data Protection Regulation (EU GDPR)
  2. Information Technology Amendment Act, 2011 and Reasonable Security Practices and Procedures for Sensitive Personal Data Rules therein

This Privacy Notice applies to all your Personal Data processed by us, whether in physical or electronic mode.

Suitara is committed to keeping your Personal Data private. We process any Personal Data we collect from you in accordance with the applicable laws and regulations mentioned and the provisions of this Privacy Notice. Please read the following carefully to understand our views and practices regarding your Personal Data and how we treat it.

Throughout this document, the terms “we”, “us”, “our” & “ours” refer to Suitara. And the terms “you”, “your” & “yours” refer to YOU (as the Data Subject).

What Personal Data Do We Collect And Process?

Categories of Personal Data that we collect, and process are as follows:

  • Demographic & Identity Data (for e.g. name, email address, contact number)
  • Body Measurements and fit information (for e.g. height, weight, body type, Body shape)>
  • Online Identifiers and other Technical Data (for e.g. IP address, transaction logs, device details)

User Provided Information:

When you fill up any forms on our website, you provide certain personal information such as your name, email address, contact number. When you submit any of these forms, you will be requested to consent to the use and processing of the personal information you submit. This information will be used only with your consent and only for the purpose for which the information is provided to us.

We only store the information you choose to provide us, as well as the minimum amount of information about your visit stored in essential cookies, which we need for the basic functionality of the website.

We need your name and address to make deliveries and you may also opt to provide us with additional personal details. This allows us to service you better and provide you with relevant information.

The forms on the website are designed to collect only the information necessary:

  1. Delivery address and phone number for shipping purposes
  2. For custom tailored garments we collect measurements and fit information necessary to create your individual pattern. You are required to choose the body type and shape that most closely resembles you. You will be asked to provide a size that closely matches standard international measurements.
  3. Any emails you send are stored in our secure customer support software.
  4. We never store your credit/debit card information on our systems. All payments are processed entirely by Paypal and HDFC Payments divisions, respectively. Access to these systems from our team is limited – we never have access to the full payments details for your credit/debit cards.

If you would prefer that we not collect any personal information from you, please do not provide us with any such information.

Lawful Bases Of Processing Your Personal Data

We process your Personal Data by relying on one or more of the following lawful bases:

  • You have explicitly agreed to/consented to us processing your Personal Data for a specific reason
  • The processing is necessary for the performance of the contract we have with you or to take steps to enter into a contract with you.
  • The processing is necessary for compliance with a legal obligation we have
  • The processing is necessary for the purposes of a legitimate interest pursued by us

How do we use your information? And will we share any of the personal information we receive?

  1. The sole purpose of collecting, storing and processing your personal information when you sign up for our services is to provide you with a better experience.
  2. We track data on how you use our services to conduct research and development which enables us to continuously improve our product offerings and services.
  3. We will communicate with you while using our services through emails, or through other means on or through the services (e.g. via messaging within the platform or push notifications if you use our mobile app, if and when we develop one). We may communicate transactional or service messages to you, such as welcoming you to our services or alerting you about new products or informing you of scheduled downtime of our website and our services.
  4. We will also send you marketing communications, (e.g. information about new services or providing user guides about how to use our services better). You can always opt out of receiving future marketing communications in the footer of each mail we send to you. You cannot op-out of receiving transaction or services messages from us. (e.g. password reset mails).

We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this Policy.

In addition to uses as mentioned above, we also use your information:

  1. To deliver our services for the purposes for which you provided the information (e.g. our logistics partners).
  2. To fulfill your requests regarding our services, including without limitation requests for demos and other information or to respond to your inquiries.
  3. To track email opens and clicks data to analyze the effectiveness of our email marketing campaigns.
  4. To send marketing communications regarding other products programmes or services that we believe may be of interest to you.
  5. To enforce the legal terms (including without limitation our policies and terms of services) that govern your use of our services.
  6. To provide support, administrative and technical for our services.
  7. Perform analysis regarding how you use our website or any part thereof.

We share personal information with third party vendors who assist us in performing internal functions necessary to operate our business. (e.g. we will provide your measurements to our seamstress for the purpose of crafting a suit for you). In all cases we limit the information shared with our third-party vendors to that which is necessary to carry out those functions. We require that these parties agree to process such information in compliance with this Policy, we use reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.

We do not share personal information with other third-party organizations for their marketing, advertising, advertising or promotional use without your consent or except as part of a specific service for which you will have the ability to opt in.

In addition, personal information may be disclosed as part of any merger acquisition, debt financing or sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of our business assets.

Reasons For Sharing Your Personal Data With Third Parties

We may disclose your Personal Data to third parties only where it is lawful to do so.

This includes instances where we or they:

  • need to provide you with products or services
  • have asked you for your consent to share it, and you have agreed
  • have a legitimate business reason for doing so
  • have a legal obligation to do so. For e.g., to assist with detecting and preventing fraud
  • have a requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests.
Cross-Border Data Transfer

Personal Data we hold about you may be transferred to other countries outside your residential country for any of the purposes described in this Privacy Notice.

Please note that these countries may have differing (and potentially less stringent) privacy laws and that Personal Data can become subject to the laws and disclosure requirements of such countries, including disclosure to governmental bodies, regulatory agencies and private persons, as a result of applicable governmental or regulatory inquiry, court order or other similar process.

Use Of Cookies And Other Tracking Mechanisms

We may use cookies and other tracking mechanisms on our website and other digital properties to collect data about you.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information about your actions to the owners of the website.

Most web browsers allow you some control of cookies through browser settings.

Outlined below are the categories of cookies along with a description of what they are used for.

  • Strictly Necessary Cookies - These cookies are needed to run our website, to keep it secure and to comply with regulations that apply to us.
  • Functional Cookies – We may use functional cookies on our website. These cookies allow us to remember information you enter or choices you make (such as your username, language, or your region) and provide you with enhanced, more personalised features.
  • Performance/Analytics Cookies – We may use performance/analytics cookies on our website. These cookies collect information about how visitors use our website and services, including which pages visitors go to most often and if they receive error messages from certain pages. It is used to improve how our website functions and performs.
  • Marketing Cookies – We may use marketing cookies on our website. These cookies help us decide which of our products, services and offers may be relevant for you. We may use this data to tailor the marketing and ads you see on our own and other website and mobile apps, including social media. For instance, you may see our ads on other sites after you have been to our website.

We may also use trackers (such as web beacons, tags, pixels) on our website and other digital properties to collect data about you.

How long do we retain your personal information?

We will retain the personal information for as long as it is reasonably necessary for us to provide our services. For e.g. you may be a repeat customer and we will store your measurements, along with your personal data, address, email id, phone number for future use. However, if you request that we delete your personal information, we will delete your personal information from our records. You may do so by sending us an email on

What are your rights with respect to your personal information?

You have a number of legal rights in your personal information and these include the right to:

  1. Request access to the personal information that we have about you and request it be updated, rectified, erased or request for data portability; or
  2. Request that we refrain/restrict further use of any personal information we hold about you; or
  3. If you want, withdraw the consent previously given by you.

To exercise any rights listed above, please email us at

Does Suitara share personal information with External Websites?

Our website may contain links to external websites. These are provided for your convenience only, and we do not have control over the content or privacy and security practices and policies of third-party sites. Any personal information you provide on linked pages is provided directly to that third party and is subject to that third party’s privacy policy. Please learn about the privacy and security practices and policies of external websites before providing them with personal information.

What personal information can I access?

If you register on our website, you will have access to your personal information and you may update, correct or delete your user information and email subscription preferences at any time by going to the log in section of the website. Your registration information is accessible online only through the use of a password. To protect the confidentiality of your personal information, you must keep your password confidential. You are responsible for all uses of the Website by any person using your password. Please advise us immediately if you believe your password has been misused or otherwise misappropriated by sending an email to

Is the personal information secure?

We use reasonable and appropriate security measures in an effort to prevent loss, misuse, and alteration of personal information under our control. However, we cannot guarantee protection of all information in all cases, for example, we cannot guarantee protection against interception, misappropriation, misuse or alteration, or that your information will be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Consequently, we cannot ensure or warrant the security of any information you transmit to us and do so at your own risk. Additionally, we have absolutely no control over the security of other sites you might visit, interact with or do business with.

If we learn of a security breach, then we will notify you electronically so that you can take appropriate protective steps. The company may post on the website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of security breach (or to withdraw your consent from receiving electronic notice) you should notify us.

Our website is hosted in Mumbai, India on Amazon Cloud Service.If you are accessing our website from the EU, US, Asia or any other region with laws or regulations governing personal information collection, use and disclosure, that differ from the Indian Laws, please note that you are transferring your personal data to India which does not have the same data protection laws as the EU and other regions, and by providing your personal data you consent to:

  1. The use of your personal information for the uses identified above in accordance with the Privacy Policy; and/or
  2. The transfer of your personal data to India as indicated above.

If we are transferring your data, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely.

Kinds Of Communication

Marketing Emails

If you so elect, the information you provide may be used by us to create and deliver to you emails such as our newsletters, surveys or other email messages containing product and event information, cosmetics tips or promotions (“Emails”). If you do elect to receive them and later decide that you would no longer like to receive these Emails, you may send us an e-mail from your registered id at or click unsubscribe at the bottom of the newsletter. You may receive the benefit of hearing from us via mail or phone even if you have not elected to receive Emails. If you do not wish to receive direct mail or phone, please send us a mail at

Text Messages

If you so elect, you may provide you mobile phone number in order to receive text message alerts containing product and event information, cosmetics tips or promotions (“Text Messages”). There is no fee from our side to receive Text Messages, however, your mobile service provider may charge for you for sending and/or receiving text messages and airtime, as well as any other standard applicable rates charged by your mobile service provider. If you do elect to receive them and later decide that you would no longer like to receive these Text Messages, please send us a mail at

Communications to Serve You

If you have elected to provide us with your contact information, we may provide you with service-related announcements by any means, including email, concerning the Site or contact you regarding your customer service requests or questions. For example, all registered users will receive a welcoming email to confirm their registration. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that we offer its customers.

Customized Service

We may use your personal information to provide you with customized service and use of our Site. For example, we may suggest products that would be of particular interest to you.

Special Events Questionnaires and Surveys

On occasion, we may sponsor special events (such as contests, sweepstakes or other offerings), questionnaires and surveys. There may be specific rules applicable to these promotions that explain how any personal information you provide will be processed. We strongly suggest you review any applicable rules before participating. To the extent any special event, questionnaire or survey is not subject to specific rules, the processing of personal information is governed by this Privacy Policy and the purposes it sets forth.

Technologies That Allow Us to Customize Your Experience on Our Site

We use various technologies to collect information (such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request) about your visit to our Site and to enhance and customize your experience on our Site. For example, we may collect the Internet Protocol (IP) address identifying your computer or device and indicating your geographic region for statistical purposes. In some instances, we may use these technologies in combination with the personal information you provide on the Site. These technologies may provide a variety of information such as whether you have visited our Site before. They also may enable you to save your preferences. Each technology is explained below.

Web Beacons and Tracking Links

Web beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code and are embedded on the pages of our Site. They are often used in combination with cookies and are often not visible to the user of the Site. Web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability. If you reject our cookies you will prevent Web beacons from relaying this information about you and may limit your use of some of our Site features.

Information We Share and With Whom We Share It

We will not provide your personal information to third parties for their use in marketing their products or services to you without your consent, except as described here. In addition, we do not sell or otherwise disclose personal information about our Site visitors except as described here.

We may however share your personal information with our Affiliates that distribute and market our products (the “Affiliate Companies”). Affiliate Companies may use this information in accordance with this Privacy Policy including, if you have so elected, to send you Email containing product information, cosmetic tips or promotions. If you prefer that we not share your personal information with Affiliate Companies, please do not provide it to us. We are unable to offer the benefits offered by us to anyone who does not consent to the sharing of their personal information with us.

Third Parties

We may retain other companies and individuals to perform functions on our behalf consistent with this Privacy Policy. Examples include data analysis firms, customer support specialists, email vendors, webhosting companies and fulfillment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to personal information needed to perform their functions but may not use such information other than on our behalf and in accordance with this Privacy Policy.

In addition, in some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor. If you consent, we will share your information with such third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies.

Business Transfers

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personal information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to such parties in these circumstances. You may choose not to have your information transferred as a business asset by sending us a mail at

Compliance with Law

We may disclose information that is necessary to comply with any applicable law, regulation, legal process or governmental request. In addition, we may disclose any information when it is necessary to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.

Children’s Privacy

If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register. This Site is not designed for persons under the age of 18 and we do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have inadvertently received personal information from a visitor under the age of 18 on the Site, we will delete the information from our records.

How We Protect Personal Information

We maintain reasonable safeguards for this Site to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on the Site. If you have any questions about security at our Site, please send us a mail at

Updating Your Information

You have the ability to review, change or request deletion of your personal information by sending an email at

Opt-Out and Managing Your Preferences

You may choose whether or not you would like to receive Email from us. You may change your preferences with respect to Email at any time by clicking the "unsubscribe" link at the bottom of each Email you receive from us, or emailing us at You may unsubscribe from receiving Text Messages, by contacting You may also choose not to receive mail or phone communications by emailing us at and specifying that this is your preference.

Your Data Protection Rights

If you are an EU resident, under the GDPR, you have the following rights and we commit to provide you with the same:

  • Right of Access: You have the right to get access to your Personal Data that is with us along with other supporting information
  • Right to Rectification: You have the right to ask us to rectify your Personal Data that is with us that you think is inaccurate. You also have the right to ask us to complete your Personal Data that you think is incomplete.
  • Right to Erasure: You have the right to ask us to erase your Personal Data that is with us under certain circumstances.
  • Right to Restriction of Processing: You have the right to ask us to restrict the processing of your Personal Data under certain circumstances.
  • Right to Data Portability: You have the right to ask that we transfer the Personal Data you gave us to another organization, or to you, under certain circumstances.
  • Right to Object: You have the right to object to the processing of your Personal Data under certain circumstances.
  • Right to not be subjected to Automated individual decision-making, including profiling
  • Right to lodge a complaint with the Supervisory Authority: You have the right to lodge a complaint with a supervisory authority.

If you wish to make a request to exercise any of your rights, you can only send your request using the details mentioned in the ‘Contact us’ section of this notice.

Links To Other Websites

Our website may contain links to websites of other organizations. This privacy notice does not cover how those organizations process your Personal Data. We encourage you to read the privacy notices on the other websites you visit. This Privacy Note will exclusively be governed by laws of India.

Contact Us

For any further queries and complaints related to privacy, or exercising your rights, you could reach us at:

Contact Email Address:

Notification Of Changes

We regularly review and update our Privacy Notice to ensure it is up-to-date and accurate. Any changes we may make to this Privacy Notice in future will be posted on this page.

When you visit this site, it may store or retrieve information on your browser, mostly in the form of cookies. Cookies collect information about your preferences and your device and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests.

Privacy Policy